Nissan Motor Co.Ltd. established in the year 1933 in Yokohama City. Nissan presently manufactures vehicles in 20 countries and areas around the world, in India it has one of the largest manufacturing units in Chennai, where more than 7 lakh cars are produced every year and the most of these cars are exported to a worldwide market.
Nissan was established as Nihon Sangyo in the year 1928 and was renamed as Nissan, the name that was used in the Tokyo stock market in 1930. Sooner or later, Nissan became an immense company that held 74 firms by the time of World War II to become Japan’s fourth largest industry.
Nissan has become one of the world’s leading automobile manufacturer nearly 70 years later after establishment. With the annual production of 2.4 million units, which represented 4.9 percent of the global market.
Domestically, the company sells 774,000 vehicles on an annual basis. About 35% of Nissan's vehicles are sold in Japan, 25% in the United States, and 20% in Europe. In the North American market, the company's top models include the Infiniti, Maxima, Altima, and Sentra passenger cars, the Quest minivan, the Frontier pickup truck, and the Pathfinder sports utility vehicle.
Nissan’s efforts were changed toward the military production with the arrival of world war II in the year of 1941. During the war period, the Japanese government has ordered the motor industry to stop the production of passenger cars and instead to produce much-needed trucks. Nissan also produced engines for airplanes and torpedo boats.
The Tokyo-based Jidosha-Seizo Kabushiki-Kaisha took a new name: Nissan Motor Company on 1st June in 1934. In the same year the company started exporting cars to Australia. Nissan completely converted from manufacturing small passenger cars to producing trucks and military vehicles from the beginning in 1938 and throughout the world war II. In 1960, Nissan became the first Japanese automaker to win the Deming Prize for engineering excellence.
Japan’s contribution in building of the modern world is humongous and some of the foremost and finest automobiles is one of their niche. Compared to the great automobile companies that were established in Japan, Nissan made some really great cars and trucks from the very beginning of the 19th century. Nissan Motor Company Ltd is today a reigning automobile company in the world, top third in Japan and top sixth in the world. Nissan is the top most marketer of automobiles in the countries like China, Mexico and Russia. Along with its own name, the company also sells cars under the brand names Datsun, Nismo and Infiniti, all over the world.
It was only in the year 1934 that “DAT”, the automobile company that made small cars and trucks merged with Nissan. After the great collaboration, Nissan started making Datsun’s small cars that were a huge hit during the days of the war. Back in those times, the key to every Asian company’s success was collaborating with the west. Beyond any doubt, Nissan was one among the few Asian companies which did that and after the first Datsun’s were made, Nissan exported them to the South American countries and Australia in the year 1935.
In 2016, Nissan signed a deal to take over 34% stake in Mitsubishi Motors! The Japanese automaker is to invest a whopping 237 billion yen in becoming the single largest shareholder at Mitsubishi Motors. Today, Nissan is one of the biggest automobile business enterprise in the world and it is currently the world maker of sports cars, luxury cars and trucks, supplying to the world. There are a lot of loyal fans the Nissan automobile brand had attained nowadays, being the company that manufactured one of the very first cars of the world.
Nissan's challenge is to escalate its firm economic value and to build a corporate foundation that will enable the Company to win out in the competitive environment of the 21st century. In addition to providing the obvious benefit of growth with sustainable profits, Nissan look for contribute to the sustainable improvement of society. Nissan perceive carefully to the wide variety of their stakeholders and working with them to pursue activities that meet society's needs by ensuring that people, cars and the environment can co-exist is a dominant theme at Nissan.
At Nissan, we are investing in a portfolio of "green" technologies, including clean diesel efficient internal-combustion engines, hybrids and the centerpiece of our product strategy: zero emission vehicles, such as electric cars and fuel cell vehicles and also the safety shield concept where Nissan employ the latest technologies to actively protect passengers, is the foundation of Nissan’s comprehensive efforts toward safety. Nissan is continually developing innovative safety technologies while also devoting resources to traffic safety instruction to raise public awareness.